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POST /api/v2/buyer/media-buys/:mediaBuyId/reactivate Brings one PAUSED media buy back to ACTIVE. This is the only way to resume a paused media buy — approving a queued update never does this implicitly (see Updating a paused media buy).
This does not cascade. It touches only the targeted media buy — never the parent campaign row and never any sibling media buy on the same campaign. To reactivate every media buy on a campaign at once, use reactivate campaign instead.

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Request

No request body.

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Parameters

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Response

  • mediaBuyId — the media buy that was reactivated.
  • name — the media buy’s display name.
  • previousStatus / newStatus — status before and after the call.
  • success — true when the seller’s storefront confirmed or accepted the resume. A resume the storefront refused or failed is returned as an error (see below), and the media buy stays PAUSED.
  • resumeRequestedAt — present only on a 202 response: when the seller accepted the resume it is still applying. newStatus is then PAUSED.

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When the seller is still applying the resume

Some sellers answer a resume with “accepted, still applying it” instead of confirming at once. The call then returns 202 Accepted with resumeRequestedAt set and newStatus: "PAUSED": the media buy stays PAUSED until the seller reports it delivering, and then becomes ACTIVE on its own. Read the buy with GET /media-buys/:mediaBuyId to see when it does.

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Errors

See Errors for the full error shape and recovery semantics.

Pause media buy

Halt spend on this single media buy

Reactivate campaign

Resume every media buy on a PAUSED campaign

Media buy

The media buy object, status table, and cascade behavior

Get media buy status

Poll live ADCP status